Senior Growth Marketing Manager, Upper Funnel

JOIN THE TILT TEAM At Tilt, we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond credit scores, using over 250 real-time financial signals to recognize real potential. With millions of customers worldwide, we're not just changing how people access financial products — we're creating a new credit system that backs the working, whatever they're working toward. THE OPPORTUNITY: SENIOR GROWTH MARKETING MANAGER, UPPER FUNNEL As Tilt's Senior Growth Marketer focused on Upper Funnel acquisition, you will establish and lead the brand response marketing function - a strategic priority as the company prepares to make significant investment in upper-funnel channels. You will own the media strategy and execution across connected TV (CTV), YouTube, and additional top-funnel platforms, while developing robust measurement frameworks that clearly link brand investments to tangible business outcomes. This role offers a unique opportunity to define a new capability within a rapidly growing fintech company and influence how millions of people engage with Tilt. HOW YOU'LL MAKE AN IMPACT - Own upper-funnel go-to-market media strategy. Design, launch, and iteratively optimize campaigns across CTV, YouTube, and other top-funnel channels, ensuring a strong balance between compelling brand storytelling and measurable co...