Assist World

Personal Assistant to CEO (Personal / Home Focus)

South Africa

Role brief

What this role is asking for.

Overview We are seeking an exceptionally organized, proactive, and detail-oriented Personal Assistant to support a CEO at a fast-moving luxury travel company. This role goes beyond traditional assistant work โ€” you will act as a true operator behind the scenes, ensuring the CEOโ€™s personal and household life runs seamlessly. You will work alongside the Executive Assistant, with a clear division of responsibilities: This role: Personal + household + life management Executive Assistant: Business operations The ideal candidate is highly anticipatory, resourceful, and takes pride in solving problems before they arise. Key Responsibilities Personal & Household Management (CORE) Manage family calendars (CEO, spouse, children) Coordinate school communications, activities, and reminders Schedule appointments (medical, personal, fitness, etc.) Organize playdates, events, and household logistics Handle day-to-day personal administration Calendar & Scheduling Coordinate and manage personal scheduling with precision Ensure calendars are optimized, conflict-free, and efficient Proactively identify and resolve scheduling issues before they arise Communication & Coordination Manage personal correspondence with speed, discretion, and accuracy Handle follow-ups and ensure nothing falls through the cracks Communicate clearly and professionally on behalf of the CEO Proactive Support & Anticipati...

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