Assist World

Executive Assistant & Customer Experience Specialist

South Africa

Role brief

What this role is asking for.

About the Role The client is a semi-luxury e-commerce brand with two physical retail locations and a growing wholesale channel. We're looking for a sharp, proactive Executive Assistant & Customer Experience Specialist to keep the founder's world organised and make sure every customer feels looked after. This is not a purely reactive inbox role — you'll triage, investigate, draft, and close loops. You'll be the founder's right hand: managing email across customer service and wholesale channels, flagging priority action items, and helping the business run smoothly day-to-day. What You'll Do Executive Assistant • Monitor and manage the founder's email inbox; triage and prioritise daily action items • Draft email responses and compile a daily review list for founder approval before sending • Monitor the wholesale inbox and draft outreach/responses for wholesale leads and partnerships • Manage calendar, schedule calls, and coordinate follow-ups • Help keep the founder organised, focused, and ahead of deadlines Customer Experience • Handle customer enquiries via email, SMS, and any live channels within defined SLAs • Use Shopify Admin to investigate orders, fulfillment statuses, and customer history • Resolve issues with empathy, speed, and brand-aligned communication • Coordinate with store teams and fulfillment to close cases end-to-end • Maintain and update macros, FAQs, and ligh...

Company role signals

Assist World role signals.

Repeated tags across 80 active roles show the current hiring pattern.