Assist World
Senior Social Media Marketing Manager
South Africa / Marketing/SEO/Full-Time
Role brief
What this role is asking for.
Overview We are seeking a highly capable Social Media & Email Marketing Manager to take ownership of content execution, email marketing, and LinkedIn engagement with a strong operational focus on HubSpot. This is not a high-level strategy-only role. The ideal candidate is hands-on, detail-oriented, and technically strong, with the ability to execute campaigns, manage contacts, and produce content tailored to a professional, white-collar audience (lawyers, bankers, etc.). Key Responsibilities HubSpot Marketing (CORE โ NON-NEGOTIABLE) Build and execute email marketing campaigns within HubSpot Upload and manage contact databases with accurate tagging and segmentation Create and send targeted newsletters to different audience groups Automate workflows and email sequences where possible Ensure proper segmentation (e.g., investors, referral networks, customers) LinkedIn Marketing & Social Media Manage and post content on LinkedIn (primary platform) Respond to comments and engage with audience Support content distribution across social platforms Maintain a professional and consistent brand voice Content Creation & Creative Execution Create high-quality written content for a professional audience Develop creatives using AI tools (e.g., ChatGPT, Claude) Assist in generating posts, newsletters, and campaign content Adapt messaging for different audiences and campaign goals Website & B...
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