Senior Integrated Marketing Strategist

WordPress VIP is the world’s leading enterprise content management platform. We help the world’s leading companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress. As an Integrated Marketing Strategist at WordPress VIP, you bring deep functional craft in paid and lifecycle marketing, and run integrated programs end-to-end across our priority industries: Media, Public Sector, Manufacturing & Industrial, Technology, and BFSI (Banking, Financial Services and Insurance). Your craft anchor is paid and lifecycle. Your deployment is flexible: some sprints you go deep on one industry where the business has a concentrated bet, others you run programs spanning three or four. You draw on a shared Intelligence Layer (Product Marketing, AI agents, customer insight) for industry depth on demand. You’re one of three Strategists on a small, senior team, with each bringing deep craft in a different specialization. You’re T-shaped, AI-fluent, and genuinely strong with data. You bring serious depth in paid and lifecycle (acquisition, nurture, retention, expansion) and credible breadth across the rest of the integrated motion. You read a pipeline report, interrogate it, and decide what to do differently. You work with AI agents the way other marketers work with juniors: brief them, review the output, ship what’s good, retrain what isn’t. What you own Y