Assist World

Senior Performance Ad Designer/Editor

South Africa / Marketing/SEO/Full-Time

Role brief

What this role is asking for.

About The Role We are seeking a Senior Performance Video Editor & Ad Designer who lives and breathes direct-response marketing. Your mission is: conduct deep ad research, take raw assets, UGC, AI generations, and product footage, and engineer them from scratch into high-converting Meta Ads. You are not just a task executor; you are a creative scientist, you are able to make psychologically engaging, scroll-stopping ads that drive immediate revenue. You will work closely with our creative strategists to research, create, analyze, iterate, and launch high volumes of winning creatives based on hard data. Core Responsibilities 1. Elite Ad Research & Creative Analysis a.Creative Analysis: You are a professional level user of Motion or similar creative analytics tools to analyze creative performance. You don't wait for media buyers to tell you what's working; you live in the analytics dashboards and pull your own insights. b. Metric Based Diagnosis: You possess a senior level understanding of ad data. You know exactly how to diagnose a failing ad by reading Hook Rate, Hold Rate, Outbound CTR, and CPA, and you know exactly what visual levers to pull to fix them. c. Competitive Research: Conduct daily, relentless ad research. You know how to mine the Facebook Ad Library, TikTok Creative Center, YouTube shorts, and other content sources to spot emerging trends, winning angles, and patt...

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