Senior Performance Ad Designer/Editor (Direct Response / E-commerce)

About The Role NovaaLab is scaling rapidly, and our growth is directly fueled by our creative output. We are seeking a Senior Performance Video Editor & Ad Designer who lives and breathes direct-response marketing. Your mission is simple: conduct deep ad research, take raw assets, UGC, AI generations, and product footage, and engineer them from scratch into high-converting Meta Ads. You are not just a task executor; you are a creative scientist. We make psychologically engaging, scroll-stopping ads that drive immediate revenue. You will work closely with our creative strategists to research, create, analyze, iterate, and launch high volumes of winning creatives based on hard data. Core Responsibilities 1. Elite Ad Research & Creative Analysis ● The Motion Master: You are elite at using Motion or similar analytics tools to analyze creative performance. You don't wait for media buyers to tell you what's working; you live in the dashboards and pull your own insights. ● Metric Diagnosis: You possess an elite understanding of ad data. You know exactly how to diagnose a failing ad by reading Hook Rate, Hold Rate, Outbound CTR, and CPA, and you know exactly what visual levers to pull to fix them. ● Competitive Research: Conduct relentless, elite-level ad research. You know how to mine the Facebook Ad Library, TikTok Creative Center, YouTube shorts, and competitor funnels to spot emer...