Creator & Influencer Marketing Lead, Shop

Creator & Influencer Marketing Lead, Shop

Remote - Americas

We are building Shop's creator program. This is a hands-on role. You will find the creators, negotiate the deals, write the briefs, chase the deliverables, track the results and pay the invoices. You will help shape the strategy and own the execution as Shop builds this capability from an early stage.

Shop is the consumer brand inside Shopify. Shop has hundreds of millions of users and lets customers discover new brands, pay quickly and safely via Shop Pay, and track deliveries.

The mandate: a steady flow of creator content that gets people to install Shop, use it, and discover the brands on it, with a return we can defend. You will work with paid media, data, product, creative, Legal, Finance, and external partners to build a new growth capability inside Shop.

• Source and vet. Build and maintain a pipeline of creators. Check audience quality, not just follower count: real engagement, audience geography, brand fit, and past brand safety issues.
• Negotiate and contract. Set rates, deliverables, timelines, exclusivity and usage rights. Work with Legal on contracts and keep terms consistent across the roster.
• Brief well. Write briefs creators can actually work from: the point, the constraints, the call to action, and what not to do. Leave room for their voice.
• Run the process. Own the commercial and operating lifecycle from sourcing through delivery, rights clearance, payment, and renewal. Build reliable systems that keep launches, rights, payments, and partner commitments on track.
• Track and attribute. Own tracked links, promo codes and deep links for every creator. Make sure attribution works before content goes live.
• Read and improve performance. Use reporting to assess views, engagement, installs, new buyers, cost per outcome, and lift by creator and format. Spot data-quality issues, support tests, and turn findings into decisions about roster, format, brief, or spend.
• Feed the rest of the funnel. Identify the creator content worth licensing for paid and lifecycle use, secure the rights, and hand it over.
• Stay compliant. Disclosure requirements, usage windows, music and IP rights, platform rules, and gifting and payment policies. Get this right every time.
• Scale the operation. Build tiers, templates, trackers, rights records, and documentation that let one person run many creators across seeding, always-on ambassador, and campaign programs.
• Know the space. Track who is emerging, what formats are working, and which creators are already talking about the brands on Shop.
• Use AI. Put AI tools to work on creator research, vetting, brief drafting and performance analysis.

What you'll own

• The creator and influencer program end to end: sourcing, vetting, negotiation, contracting, briefing, delivery and payment.
• The creator roster and pipeline, including tiering and always-on versus campaign-based relationships.
• Rates, budgets and payment tracking, with forecasts you can defend.
• Creator activation tracking, performance reporting, and decisions by creator, format, and campaign, plus lift testing on the program overall.
• Content rights and licensing, including handing usable assets to paid and lifecycle teams.
• Compliance and brand safety: disclosure, usage terms, music and IP rights, platform policy.
• Creator experience — fast responses, clear briefs, on-time payment, and a reason to work with us again.
• Creator workflow tooling, templates, trackers, rights records, and documentation.
• Proposals for the next test or creator category, backed by data.

Requirements

• 5–10 years in creator, influencer or social marketing at a consumer tech company, consumer brand, or agency.
• Hands-on ownership of a creator program at volume. You have personally sourced, negotiated with and managed dozens of creators, not briefed an agency to do it.
• Track record building a program, not only running an established one.
• Real fluency in the space: platform mechanics on TikTok, Instagram and YouTube, current formats, and how creator pricing actually works.
• Strong analytical skills. You can build the tracker, read the performance data, calculate cost per outcome and design a simple test to prove lift.
• Experience negotiating rates and terms, and holding creators to deliverables without damaging the relationship.
• Exceptional attention to detail. Wrong link, missing disclosure, expired usage right and unpaid invoice are the failure modes here, and you catch them first.
• Good taste and creative judgment. You can tell whether a piece of content will land before it posts.
• Working knowledge of disclosure and rights requirements, and experience working with Legal on creator contracts.
• Clear, concise written communication. Short readouts, plain conclusions, no burying bad results.
• Comfortable with creator management tooling and building your own spreadsheets and trackers where tooling falls short.
• Bonus: fashion, beauty, entertainment or sport; affiliate or commission-based creator models; multi-market programs; short-form video production.

Shopifyhttps://www.shopify.com

About the discipline

Growth at Shopify

Every discipline at Shopify works close to real merchant problems. You'll join a team that owns meaningful scope, ships to a high bar, and helps millions of entrepreneurs start, run, and scale their businesses.

Growth and rewards

Mastery-matched compensation.

Explore rewards

~Mastery

At Shopify, getting better at your craft and increasing your impact is how you grow. Twice a year, we assess both in our ~Mastery cycle, Shopify’s performance review. Achieving higher ~Mastery is a promotion, and when you earn a promotion your total rewards grow with it. Crafter and manager are equal paths, so you can pursue excellence in the craft you’re best at.

Total Rewards

With Flex Comp, your Rewards Wallet gives you agency over your compensation mix. Adjust your mix of cash, restricted share units, and stock options (including programs like Long-Term Equity)* to where it makes sense for you, and mix it up anytime as life and priorities change. Buying a house? Want more skin in the game? Just experimenting? It’s your call.

* Flex Comp program offerings vary based on location, role, and employment type. Full details are set out in our Terms & Conditions and related plan documents.

Built for real life

Room for the rest of your life.

Flexible work, remote by design

A flexible vacation policy means most Shopifolk can take the vacation days they feel they need to recharge.

If a change of everyday scenery is more your jam, Destination 90 means you can work from (almost) anywhere in the world for 90 days of the year.

Your setup

Your battlestation is your home base. Request the desk, chair, and AV gear you need to get shit done.

Benefits

You need ‘em, we’ve got ‘em. Our health and welfare benefits may include health, dental, vision, disability, and life insurance depending on your country. If you’re in a country without a package, you'll receive a monthly allowance. We also offer mental health support for you and your dependents, including immediate and confidential services like counseling and coaching sessions.

Family support

We offer fertility benefits globally, along with paid parental leave to welcome a new family member.

Applying to work here

Show us your craft.

Read the candidate guide

1Life Story

The Life Story is how we understand the themes of your career journey so far, human to human. What you’ve learned, and how you made a difference. Show us the trophies and the bruises: the problems you’ve solved, the challenges you encountered, the decisions you made, and the lessons you learned along the way.

2Craft assessment

We’re looking for world-class crafters. Crafters obsessed with pursuing excellence in their field. Our craft assessment looks at your personal journey toward mastery, and your potential to go broader and deeper in novel ways.

You’ll start with an online assessment, followed by a craft assessment. Show us what you do best, and how you do it. Shopify’s bar is high. Let your skills do the talking.

3Craft interviews

Building on your craft assessment, these interviews dive deeper into your experience and technical aptitude. Depending on the role, this may include technical deep dives focusing on projects you've previously worked on, collaborating in a design critique, exploring a dataset using SQL, or taking the lead on solving a problem with your interviewer as your co-pilot.