Web Optimization & Personalization Manager

PandaDoc is looking for a data-driven, experiment-obsessed Web Optimization & Personalization Manager to grow conversion across every pandadoc.com buyer journey, for the people who visit our site and the AI agents that increasingly arrive on their behalf. You will own conversion rate optimization and the web experimentation program for our self-serve and sales journeys. You will turn traffic into pipeline and revenue through sharp hypotheses, clean test design, and decisions backed by trustworthy data. This is a hands-on role on the Web Experience Team, inside Marketing. We are making a bold bet: agents are becoming real users of our platform, preparing and orchestrating agreements for our customers, and our website has to win for both audiences. You will partner closely with the Web Experience Manager on personalization strategy, with the Growth Team on shared experiments, our Sales Team on pipeline expansion, and with the SEO Team on LLM conversion. You will be a key stakeholder in website experimentation tooling and craft our experimentation methodology. In this role, you will: Own conversion rate optimization : Turbo-charge conversion rates across our self-serve and sales journeys, from the homepage to pricing to demo request. You will move the numbers that matter, including web conversion rate, sign-ups, and inquiry-to-pipeline. Run the web experimentation program : Desig...