Senior CRM Manager, Middle East

Title: Senior CRM Manager, Middle East Location: Dubai, UAE Role Overview As the Senior CRM Manager for the Middle East, you will focus on spearheading global strategic initiatives and supporting local marketing campaigns, from managing operational delivery of CRM to data-driven optimization, and reporting and analysis of all local CRM campaigns. Managing a team of three, you will strategically align the regional CRM calendar with our biggest priorities alongside seasonal, vertical, and brand campaigns; spanning bespoke restaurant initiatives, grocery/retail marketing, loyalty, and strategic banking partnerships. You’ll also have end-to-end ownership of setting up all promotions, from creation in our internal systems so that they appear in-app to sending customers email, push and WhatsApp to amplify impact. We are looking for a passionate, data-driven, and technically savvy CRM leader who puts the customer at the center of execution. You are someone who checks campaign metrics immediately after launch, thrives on experimenting with new channels and new ideas, and brings data-backed inspiration to every kickoff meeting. You'll collaborate with a UK-based Central team that collectively strives to ensure we send the right message at the right time in the right channel to deepen relationships with customers and drive retention and repeat purchasing. CRM teams internationally are al