Growth Marketing Manager

We’re looking for a Growth Marketing Manager (SEM and CRO) to own and scale our performance marketing engine across Google Ads, Microsoft Ads, pay-per-click review platforms (e.g., Capterra, Technology Advice), and high-intent organic search. You’ll be responsible for driving efficient, scalable growth across the full funnel—owning strategy, execution, and optimization for both paid and organic channels, with a strong experimentation mindset focused on improving conversion across key landing pages and the website. This role is ideal for a data-driven marketer who is equally comfortable in keyword strategy, bid management, targeting, on-site conversion rate optimization (CRO), creative testing, and experiment design—and who can translate insights into clear stories and recommendations for marketing, cross-functional partners, and leadership. Key Responsibilities SEM Own SEM and PPC strategy across Google Ads, Microsoft Ads, and review sites with a focus on high-intent B2B demand. Lead keyword strategy (research, clustering, negatives) across core use cases, industries, and competitor terms. Manage bids, budgets, and pacing to hit targets for CPL, CVR, CAC, pipeline, and LTV. Continuously refine audience and geo targeting, including remarketing lists, customer lists, and intent-based segments. Own reporting on CPL, CVR, CAC, and pipeline contribution by channel, campaign, and seg