Brand Manager, Cozy Game Project, Contract

ABOUT BALOR GAMES Balor Games is a "Triple I" independent game publisher dedicated to long-term stewardship of high-quality creative works. Formed by former leaders of Humble Games, Balor Games oversees an expansive catalog of acclaimed indie games, following the acquisition of the Humble Games and Firestoke catalogs. Balor Games aims to serve as a cultural curator for independent games, while providing expertise, resources, and belief-driven support to visionary developers. Balor Games is hiring a hands-on Brand Manager to lead awareness and commercial success for an upcoming release built on a well-loved licensed IP. This is a contract role tied to a single unannounced cozy title. You'll own and run the go-to-market campaign from start to finish, with a strong focus on social-first, community and meme-driven content that turns shareable in-game moments into audience growth. It's a strong fit for an experienced marketer who knows the cozy genre well, understands console audiences, and is comfortable working closely with developers and licensors. Key Responsibilities - Drive the Go-to-Market Plan: Build the brand strategy and campaign calendar for the title, aligned to its KPIs and platform launch windows. - Lead Social & Meme-Driven Campaigns: Build the social-first content strategy that gets the game shared. Find the moments, characters, and in-game beats with the most meme...