Standard Bots

Brand Growth Lead

New York City

Role brief

What this role is asking for.

BRAND GROWTH LEAD Standard Bots is building the future of physical AI by bringing powerful, easy-to-use robotics into real-world environments. We're at an inflection point: the technology is here, the customers are real, and the story is just beginning. We're looking for someone to own how that story grows. This isn't a channel-management role, and it isn't just social. You'll be responsible for growing the Standard Bots brand across every organic surface—social, content, community, creators, and culture—turning attention into audience and audience into demand. You'll expand on our voice, produce content that connects, and build the engine that makes Standard Bots widely known as America’s industrial robot company. You'll work across the company—product, sales, customers, leadership—and partner closely with brand designers and video producers/editors to create high-quality, high-velocity content that drives results. That might mean showing our made-in-America story in the factory, telling impactful customer stories, orchestrating a product launch moment, or inventing formats no one in robotics has even tried. If you live online, have sharp instincts for what works (and what doesn't), and want to define how an entire category gets told—this role is for you. WHAT YOU'LL DO - Own organic brand growth end-to-end: strategy, voice, channels, content engine, and results. - Build and...

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