Director, Category Management (Store Growth)

Hi 👋 I’m Em — SVP of Growth at Midi Health. We’ve built one of the fastest-growing women’s health platforms in the U.S. Now we’re scaling our next growth engine: turning our Rx + Supplements business into a high-performing Care + Commerce experience. This role owns how our categories grow. What you’ll own 📈 You are the category operator — responsible for both: Category-level growth (e.g., Weight, Skin, Longevity) Product-level performance within those categories Core levers: Pricing — optimize for conversion, margin, and LTV Promotions — offers, bundles, lifecycle triggers Placement — site, CRM, and clinical surfaces Packaging — how products are merchandised and sold You’ll drive: Conversion, AOV, attach rate, repeat purchase Cross-sell across Care, Rx, and Supplements Growth within existing categories through better content and conversion What you’ll do: Own existing category performance end-to-end — from overall category growth down to product-level optimization with a sharp focus on the Store Scale existing products through pricing, bundling, promotion, and positioning Lead pricing & promo strategy with a strong test-and-learn mindset Drive merchandising across site, lifecycle, async Rx, and Shopify Partner on new product GTM — ensure strong commercial performance post-launch Find and execute growth opportunities across the full funnel from ads to site to emails What you...