Paid Search Senior Manager

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role We’re seeking a performance-driven Paid Search Senior Manager to lead Paid Search strategy across key international growth markets. This role is responsible for driving Paid Search performance across growth markets, translating global strategy into high-impact regional execution. You will focus on scaling acquisition through localized optimization, while ensuring alignment with broader channel strategy, measurement frameworks, and performance standards. Reporting to the Director of User Acquisition, this role partners closely with central Paid Search leadership to extend and adapt strategy for regional growth. Core Areas of Responsibility Paid Search Strategy & Optimization Lead Paid Search execution across growth markets, including brand, non-brand, and competitor campaigns Translate global Paid Search strategy into localized campaign approaches Build and scale campaign structures, incl