Lifecycle Growth Marketing Senior Manager, Retention

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role Crunchyroll is looking for a strategic and data-driven lifecycle marketing leader to own programs designed to reduce churn and strengthen subscriber retention across our SVOD business. As Lifecycle Growth Marketing Senior Manager, Retention, you will lead lifecycle strategies that proactively identify and engage subscribers showing signs of churn risk. You’ll design and scale targeted interventions that address both active churn (cancel intent) and passive churn (declining engagement, payment risk, or inactivity) . This role sits at the intersection of Lifecycle Strategy, Analytics, Product, and Marketing Operations , translating behavioral signals and churn models into lifecycle programs that protect recurring revenue and improve subscriber lifetime value. What You’ll Do Own Lifecycle Churn Mitigation Strategy Define and lead the end-to-end retention strategy across the subscriber lifec