Social Media Marketing Specialist

Remote | Part-Time | Flexible Hours About The Westerly Co. The Westerly Co. is a premium home goods brand specializing in luxury German-made blankets. - Website: https://thewesterlyco.com - Instagram: https://www.instagram.com/thewesterlyco/ The brand is already established with an active online store, inventory, fulfillment, professional photography, and social media accounts. The Opportunity We're looking for someone who loves consumer brands, social media, and digital marketing and wants to help grow a premium product. Our blankets have been selling through our website, and retail partners, but we have never had a dedicated person focused on marketing and customer acquisition via social media. This is an opportunity to work directly with the founder, test ideas, create content, run advertising campaigns, and help grow a brand. What You'll Be Doing - Create and manage Meta (Facebook & Instagram) advertising campaigns - Develop ad creative using existing photos, videos, and brand assets - Create and schedule social media content - Test new ideas, audiences, and campaigns - Coordinate influencer and creator partnerships - Track performance and identify opportunities to increase sales What We're Looking For - Experience with social media marketing and Meta advertising - Strong creative instincts and an eye for good content - Comfortable creating ad creative and marketing conten...