Google and Meta Ads Manager

Job Overview Our client is looking for a results‑driven Google Ads & Meta Ads Manager with a strong analytical mindset and hands‑on experience managing paid media campaigns across Google and Meta platforms. The ideal candidate has at least 2 years of experience, is fluent in conversion tracking, and understands how to build reliable measurement systems using Google Analytics, Google Tag Manager, and Meta CAPI. Experience with server‑side tracking is a major plus. Must be able to work between 8AM-5PM ET or 9AM-6PM ET. Must be Google Ads certified and have a minimum of 2 years Google Ads management experience Responsibilities Campaign Management: Plan, launch, and optimize Google Ads, Microsoft Ads, Meta Ads, and Linkedin Ads campaigns across search, display, video, and paid social. Conversion Tracking Setup: Implement and maintain accurate tracking using GA4, GTM, Meta CAPI, and platform‑specific tools. Performance Optimization: Analyze performance data to improve ROAS, CPA, and overall efficiency. Reporting & Insights: Build clear, actionable reports that translate data into strategic recommendations. A/B Testing: Test creative, audiences, bidding strategies, and landing pages to drive continuous improvement. Collaboration: Work closely with creative, analytics, and product teams to align campaign strategy with business goals. Experience Google Ads Expertise: 2+ years managing...