Senior Analyst, Analytics and Insights (Programmatic)

Senior Analyst, Analytics and Insights (Programmatic) Shift Timing – BST Time Zone About the role: The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams. For external customers, analysts partner with Sales and Customer Success teams to monitor our optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insight presentations and lead marketing strategy discussions with clients. For internal teams, they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns. Responsibilities: Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence. Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives). Reviewing performance of models across revenue, performance, and pacing. •