Director of Product Marketing

ABOUT PLANDAY Planday from Xero is a leading workforce management platform built for the people who power shift-based businesses. Our mission is simple: to make shift work more human. We serve the people who serve everyone else — helping teams reach their full potential, at work and in life. Founded in 2004 and headquartered in Copenhagen, Planday supports over 400,000 users across Europe and beyond. Powered by a community of local industry experts, our platform is easy to use, secure, and built to scale — from payroll and scheduling to AI-powered workforce intelligence. Planday was acquired by Xero in 2021. THE OPPORTUNITY We are looking for a Director of Product Marketing to join our growing marketing team at a pivotal moment in our journey. This is a player-coach role: 75% hands-on craft and execution, 25% leading and mentoring a small, talented team. You will define how we bring Planday to market — setting the strategic direction for our messaging, go-to-market engine, and the enablement that connects product innovation to commercial outcomes. You are the champion of the customer and the voice of our product's potential. This is the right role for a Product Marketer who is ready for their next step — someone who leads with insight, earns influence through craft, and believes the best product marketing is built on deep customer understanding, sharp strategic thinking, and re