Head of Marketing EMEA

The role & impact As the Head of Marketing for EMEA, you will play a pivotal role in supercharging the success of small businesses, accountants, and bookkeepers across the region. Reporting to the GM (General Manager) of Growth Marketing for Emerging Markets, you will lead a regional function that develops and delivers tailored marketing plans to drive brand engagement and commercial growth. Your work will directly contribute to building a stronger economy by connecting small businesses with essential technology and a supportive community. You will lead a talented team to implement a variety of multi-channel campaigns and tactical initiatives that achieve clear, measurable outcomes. By balancing strategic planning with executional excellence, you will ensure Xero’s go-to-market strategy is refined and delivered effectively across diverse and complex markets. Your focus will be on creating a customer-first culture that relies on data-driven decisions to optimise every marketing touchpoint. The team & how they connect You will lead a dedicated regional marketing team while collaborating closely with the EMEA Leadership Team and global marketing service functions. This role sits at the heart of a cross-functional network, working alongside Sales, Operations, and Communications to ensure integrated efforts that grow Xero’s market share. You will act as a coach and mentor, nurturing