Head of Content (Remote - Work from Anywhere)

Work from anywhere, impact everywhere Diversity is at the heart of who we are at Xapo Bank. We’re a fully distributed team of over 160 Xapiens that work remotely from 50+ countries around the world. Our beginning: A world that enjoys economic freedom and wealth protection,no matter where you live or who is running your country. To achieve that, we search the world for the best people for the job. We work hard, think globally, and inspire each other to learn and grow. We are committed to changing the way things are done. Although we are headquartered in Gibraltar, this is a full time, 100% remote position Work from anywhere! Position overview We are looking for a Head of Content to own content as a measurable acquisition and engagement channel, not a brand exercise. You will be accountable for the numbers: organic traffic and search ranking growth, content-attributed sign-ups, engagement rates across channels, and the output cadence of the team. You will run the content function operationally — planning, producing, and distributing content across web, social, email, and video — while ensuring tone and editorial quality stay consistent with Xapo's brand at scale. Responsibilities Own content-driven acquisition metrics Take direct accountability for content's contribution to new member acquisition — organic traffic, conversion rate from content to sign-up, and cost-per-acquisit...