Lifecycle Marketing Specialist

LIFECYCLE MARKETING SPECIALIST $100k – $125k • meaningful equity ABOUT NOVIG Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users. With Novig recently becoming a CFTC-designated market — the fastest designation of its kind in US history— we're bringing the prediction market built for sports fans nationwide. We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision. ABOUT THE ROLE This is a unique opportunity to help shape Novig's lifecycle marketing function from an early stage. You'll have the chance to expand on your own ideas, try new things without a rigid playbook, and help redefine how we connect with sports fans. As we continue to innovate how users trade sports, you'll also have a hand in how they experience it. WHO YOU ARE AND WHAT YOU WILL DO - 2-3 years of experience in lifecycle, CRM, or retention marketing - Familiarity with CRM platforms (Braze, Customer.io http://Customer.io, etc.) - You know ball — you live and breathe sports, as well as understand how everyday fans think - Shape and execute strategy for day-to-day campaigns across email and push noti...