Liquibase
Senior Manager/Director of Demand Generation (Remote, US-based)
Remote
Role brief
What this role is asking for.
Overview Liquibase is the leader in Database Change Governance. Trusted by many of the worldโs largest enterprises and downloaded more than 100 million times, Liquibase helps organizations govern database change across modern applications, data platforms, and AI-driven delivery environments. We are building the category around governed database change and modern database delivery. That requires a different type of demand generation leader. We are looking for a Director of Demand Generation to help scale pipeline, accelerate Community-to-commercial conversion, expand enterprise penetration, and build modern AI-assisted demand programs across new logo, customer expansion, ABM, partner, and field motions. This is not a traditional campaign management role. We need someone who can think strategically, operate autonomously, move fast, and build programs tied directly to revenue outcomes. What Youโll Own Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and account-based marketing motions Drive Community-to-commercial conversion programs that identify, engage, and convert Liquibase Community users into qualified opportunities for Liquibase Secure Partner closely with Sales, RevOps, CS, and Product Marketing to build campaigns tied to pipeline, expansion, and revenue outcomes Develop and execute ABM and target account p...
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