Senior Campaign Manager, Email Marketing & SMS

Duties/Responsibilities: Manage large-scale email marketing campaigns from development through to execution, ensuring alignment with customer lifecycle segmentation and predictive analytics strategies, with a focus on achieving a minimum CTR of 1% and a Placed Order Rate of 0.10% or higher. Establish advanced targeting strategies based on customer segmentation and predictive analytics, optimizing precision in audience engagement to drive results, while maintaining Churn under 5% of MRR per quarter. Continuously measure and optimize campaign performance, establishing benchmarks, recommending future tests, and working towards achieving an MRR of $50K+. Proof and QA campaigns to ensure 100% error-free execution, leveraging robust technical knowledge to diagnose and solve any complex issues. Conduct extensive research and analysis of competitor programs, identifying key areas of opportunity related to targeting strategies, promotional offers, and cadence/delivery timing, and deriving actionable insights for client strategies. Leverage marketing automation, CRM, and other eCommerce technologies (e.g., Google Analytics, Klaviyo, HubSpot, Attentive) to support and enhance campaign execution, and manage client databases to run more complex analyses that generate revenue-driving insights. Analyze and track campaign data to identify trends, uncover opportunities, and maximize performa...