Paid Social Senior Manager

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! Paid Social Senior Manager Location: Mexico City Overview We are seeking a Paid Social Senior Manager to manage performance marketing strategy and execution. This role will be responsible for scaling multi-market user acquisition through paid social channels, balancing global strategy with local market nuance. The ideal candidate brings deep hands-on expertise in paid social, strong cross-cultural collaboration skills, and experience partnering with US-based leadership and global teams. This role requires both analytical rigor and creative sensitivity to local audiences. Key Responsibilities Paid Social Strategy & Execution Lead and scale paid social performance to meet specific business KPIs and expectations across global markets. Develop and execute full-funnel strategies across Meta, TikTok, Snapchat, and emerging social platforms, with an emphasis on lower-funnel/performance media campaigns. Drive...