CallRail

Content Marketing Manager

Atlanta, GA (Hybrid)

Role brief

What this role is asking for.

The Position CallRail is looking for a Content Marketing Manager. The Content Marketing Manager will develop and execute copy and content strategies that drive engagement at all stages of buyer and customer journeys. In conjunction with the rest of the content and SEO team, the Content Marketing Manager focuses on ideating and writing content - from case studies to blog posts, and ebooks - designed to help CallRail prospects and customers grow in marketing. The Content Marketing Manager will constantly seek to create and align content marketing strategy to a growing understanding of who CallRail customers and leads are, what pain points they bring into a buying decision, and what stages exist in their particular journey toward conversion - then proposing, writing and/or editing content to this end. What You'll Do Efficiently guide and/or create content in accordance with CallRail content strategy - partnering with internal and external contributors to ensure timely publishing of high-quality, helpful, rich content. Leverage AI tools to improve content research, ideation, drafting, and optimization, while maintaining editorial quality and strategic oversight. Pay close attention to pre-determined success metrics for content strategy. Continuously learn about the CallRail platform, products, and AI capabilities to build a foundational understanding of how they work together and...

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