Babylist

Senior Product Designer (AI Builder)

Canada

Role brief

What this role is asking for.

What the Role Is The modern tech stack has collapsed the distance between designing an experience and shipping it. We're hiring Senior Product Designers to build the next generation of Babylist by leveraging this reality. The Senior Product Designer is the primary owner for user experience, delight, and interaction quality on the team. Equal parts skilled designer, hands-on researcher, and AI-enabled builder, you own how things feel, think broadly about user flows across the full Babylist experience, and hold the bar for whether something is intuitive, beautiful, and emotionally right for the user. You work alongside product managers, engineers, and data partners, but you are the one driving the experience layer and making sure every interaction meets both the functional and emotional needs of our users to drive impactful outcomes for the business. You flex beyond the basics by running research, standing up working prototypes (in hours not days), and contributing to production-quality front-end code ensuring polish is never a trade-off. You help Babylist make the transition into AI-native product development by modeling what an AI-native designer does every day. In this role, you shape how parents discover products, receive gifts, and navigate early parenthood across web and native mobile. These are not casual interactions. Families are making decisions during one of the most...

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