Digital Marketing (Campaign Management team)

About Appier Appier is an AI SaaS company on a mission to make AI easy, by making software intelligent. Founded in 2012, Appier has 17 offices across APAC, U.S. and Europe and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more information. Responsibilities (including but not limited to) Developing and executing online and offline campaigns, including content marketing strategies, gamification, digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital channels Creating, optimizing, and managing high-quality content (blog articles, landing pages, multimedia assets) to improve engagement and conversion rates. Identifying, developing & optimising growth channels and website experience to enhance user journey and drive revenue growth. Analysing marketing data and user behavior, and website performance metrics (campaign results, conversion rates, bounce rates, etc.) to help shape future marketing and UX strategies. Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.) Planning and executing initiatives to reach the target audience through different channels, with a strong focus on digital content distribution and engagement strategies...