Programmatic Associate

Programmatic Associate Position Scope: Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels. The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign management, including trafficking, optimization, and campaign reporting. As a valued member of the division, you will have a tremendous amount of responsibility and support to help you exceed campaign performance targets. The ideal candidate will have a thorough understanding of programmatic display and video campaign management. Candidates with similar marketing experience. Responsibilities: • Manage large cross-channel media budgets across display channels and aim to maximize ROI on performance-oriented campaigns. • Work closely with US account management teams to ensure accuracy in set up, strategy and execution for new launches. • Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and optimization. • Work with the account management team to deliver reporting and campaign updates as needed. • Must be willing to work during US Eastern Standard Time hours. Requirements: • 2+ years of experience managing performance campaigns on display inventory • Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus) • Demonstrated track record of effectively opti...