Head of Global Brand Social

The role / impact Xero is on a mission to help small businesses thrive by connecting them with big-business technology and a supportive community. As the Director of Brand Social, you will turn our strong regional presence and growing influencer programmes into a coherent, global social engine that shapes how the world sees us. You will own the organic social strategy across all channels, ensuring our brand voice is dominant in every market while deepening loyalty with our existing customers. This is a pivotal leadership position where you will oversee the global social content supply chain and manage internal teams, agency partners, and external creators. By bridging the gap between organic content and performance marketing, you will ensure our best creative work feeds directly into paid acquisition, maximising our reach and impact across the full funnel. The team / how they connect You will lead a global team of practitioners focused on content creation, community management, and advocacy. Your role involves working in a matrixed environment, partnering closely with regional social experts and the performance marketing team to align global programmes with local market nuance. Together, you will build a connected approach across ANZ, the UK, the US, and emerging markets to deliver a consistent brand experience. The team is currently working on / Initially, you will focus on -