Sr. Lifecycle Marketing Manager

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. As a Sr. Lifecycle Marketing Manager at Vanta, you will play a critical role in building and scaling a best-in-class lifecycle marketing function for our customers. You’ll design and execute data-driven, multi-channel programs that engage and educate customers across every stage of their journey—driving measurable impact on onboarding, activation, product adoption, retention, and expansion. This is a highly strategic and foundational role. You’ll bring strong product acumen and a deep understanding of customer behavior to identify high-impact opportunities, map complex journeys, and build the systems and frameworks that define lifecycle marketing at Vanta. The Sr. Lifecycle Marketing team sits within Growth Marketing and is responsible for delivering the right message to the right audience at the right time—while shaping a seamless, end-to-end customer experience across every touchpoint. What you’ll do as a Sr. Lifecycle Marketing Manager at Vanta: - Own lifecycle strategy and execution across email, in-product, and other channels to drive