CRM & Retention Specialist

About the role As a Retention Specialist at Sporty, you’ll play a hands-on role in supporting the delivery of Africa Regional focused campaigns and promotions that drive customer engagement and loyalty locally. You’ll assist with setting up and running retention activities, track results, and help ensure our offers are competitive across different markets. Working closely with product, analytics, and stakeholders, you’ll provide operational support to keep campaigns running smoothly and effectively. What you'll be doing Assist in planning and executing retention campaigns and promotional activities for existing & new users across the AF markets Monitor key metrics (Retention, Reactivation, ROI) and prepare reports to track user engagement and optimisation Collaborate with internal product and analytics teams to maintain and improve retention tools and reporting accuracy Help ensure regional offers and promotions are delivered on time and remain competitive Coordinate with external partners on campaign execution and follow-up tasks Support personalisation and automation initiatives by providing regional operational input What you'll bring Bachelor’s degree in marketing, business, or a related field 2+ years’ experience in retention, CRM, or customer lifecycle management Experience in the Online Casino or broader iGaming industry is strongly preferred Strong analytical skills and