Sporty Group
Programming Data & Insights Analyst
São Paulo
Role brief
What this role is asking for.
About the role The Programming BI Analyst will be responsible for transforming programming, audience, and performance data into strategic insights that directly influence scheduling, rights acquisition, and revenue decisions. This role goes beyond reporting: it requires the ability to structure complex datasets, identify patterns, and translate numbers into clear, compelling executive narratives. The professional will build dashboards, develop performance analyses, and create high-impact presentations that support leadership discussions and strategic planning. The ideal candidate understands how to connect TV ratings, digital performance, and business outcomes — and communicate those connections persuasively. What you'll be doing Analyze programming, audience, and digital performance data across TV, FAST, and YouTube platforms. Build and maintain dashboards that track performance of matches, competitions, and programming blocks. Transform complex datasets into clear strategic insights to support programming and content acquisition decisions. Develop executive presentations that translate numbers into compelling narratives for leadership and stakeholders. Monitor performance trends including audience ratings, digital engagement and viewership patterns. Identify opportunities to optimize scheduling, content positioning and promotional strategies based on data analysis. Support fo
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