Performance Marketing Manager, Paid Social

About the role As we expand our performance marketing team, we are looking for a highly driven Performance Marketing Manager to lead our user acquisition efforts across paid social channels for both web and app platforms. In this role, you will be responsible for scaling our digital marketing campaigns across channels, such as Meta, TikTok, X, Snapchat and others. You will design and execute data-driven UA strategies, optimize performance funnels, and collaborate closely with creative, analytics, and product teams to deliver exceptional results in diverse international markets. What you'll be doing Create and manage user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app. Manage end-to-end campaign operations from setup and budgeting to optimization with a focus on hitting performance goals (CPA, ROAS, LTV). Manage the process of briefing creatives, particularly UGCs, both with internal and external creative production teams. Support the social media team with boosted posts. Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels. Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets. Monitor and analyze campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards