Director of Growth Marketing (Live365)

Key Responsibilities Growth Strategy and Execution ● Own and improve Live365’s growth marketing strategy across organic, paid, and owned channels. ● Identify opportunities to increase qualified traffic, free trials, paid subscriptions, and customer conversion. ● Build and manage a practical growth roadmap focused on measurable business impact. ● Balance strategic planning with hands-on execution across campaigns, content, paid media, reporting, and website improvements. ● Partner with leadership to align growth initiatives with business goals, pricing, packaging, product launches, and customer segments. SEO and AI Search Optimization ● Lead Live365’s SEO and AI search optimization efforts. ● Improve visibility across traditional search, AI-driven search, answer engines, and generative AI discovery experiences. ● Focus on practical areas of AI search optimization, including Answer Engine Optimization, AEO, Generative Engine Optimization, GEO, Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, and other emerging discovery channels. ● Own keyword strategy, content planning, technical SEO recommendations, internal linking, search reporting, and ongoing optimization. ● Help develop new Live365 web properties, landing pages, content hubs, resource centers, and other search-focused assets. ● Identify content and search opportunities across internet radio, online broadcasting,...