Growth Lead, Franchises

About Pilot Pilot provides bookkeeping, tax, and CFO services powered by software—helping companies operate with better financial visibility and confidence. We’re building the modern finance back office. We’re early in building our franchise channel and are looking for someone to help us figure it out from the ground up. About the Role We’re hiring a Growth Lead to build Pilot’s franchise channel from scratch. This is a high-ownership individual contributor role . You’ll operate like a mini–GM, staying deeply hands-on—running experiments, talking to operators and franchisors, launching campaigns, and driving pipeline yourself. This role is a strong fit for someone early in their career who wants to own a real business problem end-to-end . What You’ll Do Figure Out the Franchise Motion (0 → 1) Understand how franchise systems buy (corporate vs franchisee vs both) Identify high-potential segments (e.g., QSR, fitness, home services, multi-unit operators) Test different entry points (top-down via franchisor vs bottom-up via operators) Run Fast Growth Experiments Launch scrappy tests across channels (events, outbound support, partnerships, content, paid) Try different GTM motions (corporate deals, multi-location bundles, pilot programs) Use results to determine what scales Be Close to Customers Talk directly to franchise owners, operators, and corporate teams Understand operational...