Content Marketing Writer

Company Overview: At Panopto, we are the most customer-centric learning technologycompany in the world. As the leader in visual and audio-based learning, we empower organizations to share knowledge effortlessly in a capture and post-capture world. We don’t just build software; we obsess over our users’ goals to deliver solutions that truly matter. Our mission is simple: to attract the brightest talent, people like you, to Elevate the Craft and do the most impactful work of your career. To enhance our team, we are seeking an experienced Content Marketing Writer to drive high-impact, conversion-focused content across web, campaigns, and customer storytelling. Position Summary: In this role, you will have the opportunity to do the most impactful work of your career, elevating your craft while contributing to a team that values lifelong learning. We are seeking a Content Marketing Writer to own the Panopto story across our digital ecosystem. This is not a traditional "writing" role; it is a strategic position sitting at the intersection of Product Marketing, Demand Generation, and Brand. Your goal is to translate complex product insights into clear, benefit-driven narratives that drive engagement, conversion, and pipeline. While your work will span across various enterprise use cases, you will be deeply anchored in our primary mission: transforming Higher Education through video te