Head of Performance Creative

About LumiMeds LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive. We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction. About the role This is a hands-on maker role with strategic range. You’ll own the full creative process for paid performance advertising — strategy, production, and optimization — across Meta, Google, TikTok, Reddit, and YouTube. But unlike a traditional Creative Director who delegates execution, you’ll personally produce the work: writing copy, designing statics, editing video, building landing page concepts, and iterating fast based on data. You’ll also think beyond the ad unit. We expect you to see the full conversion system — from the hook that stops the scroll to the landing page that closes the sale — and take ownership of creative decisions across that entire journey. You don’t need to be a full marketing manager, but you need the instinct to look at a landing page and know it’s leaki...