LaunchDarkly
Product Marketing Manager
Remote - US
Role brief
What this role is asking for.
About the Job: LaunchDarkly is looking for a Product Marketing Manager to help translate our market narrative into pipeline and revenue. You'll work across product launches, content, sales enablement, and GTM experimentation — partnering closely with campaigns, sales, and product to understand what's working, what's not, and what needs to be built. This role blends execution with problem-solving: you'll support the GTM systems and develop the assets that keep the engine running, while diagnosing where it breaks and helping fix it. It's a role for someone who thrives on variety, moves fast, and wants to see their work directly reflected in how a new category lands in market. Responsibilities: Support product launches across the platform : coordinate timelines, messaging, and sales enablement materials so launches ship on schedule and reps have what they need to sell Participate in GTM learning loops : partner with campaign and digital marketing teams to execute tests across ads, sales plays, and campaigns; synthesize results and surface findings to inform next steps Develop content that supports awareness and pipeline : write launch content, blog posts, ebooks, and SEO/GEO-driven assets that reinforce positioning and support demand generation efforts Maintain messaging consistency : update narrative and messaging across customer touchpoints as positioning evolves, coordinating w
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