Marketing Manager – DTC Telehealth

Join Hire Hangar and work with fast-growing global companies while building a long-term career. Job Title Marketing Manager – DTC Telehealth Location Remote Time Zone US Time Zones (EST–PST) Role Overview We are seeking a strategic and execution-focused Marketing Manager to own messaging, positioning, and go-to-market across our portfolio of DTC telehealth brands—starting with our men's health ED brand and an upcoming GLP-1 brand. This is a PMM-style role that sits at the intersection of product, marketing, and performance. You will translate business goals into clear creative direction and campaign strategy, partnering closely with AI Video Creators and media buyers to drive measurable growth. Key Responsibilities - Define and refine value propositions, messaging, and positioning for each brand and SKU - Translate customer insights and competitive intelligence (Hims, Roman, BlueChew, etc.) into compelling narratives and offers - Own customer personas and journey maps across all funnel stages—awareness through retention - Develop campaign concepts and creative briefs for paid social (Meta/Instagram), email, landing pages, and other B2C touchpoints - Partner with media buyers to align creative strategy with performance goals (CPL, CAC, LTV) - Outline testing plans covering hooks, offers, angles, and formats to validate - Act as the central connector between founders/product own...