Director, B2B Product Marketing

About the Director, B2B Product Marketing at Headspace: We’re looking for an experienced, strategic, and creative Director of B2B Product Marketing to help define and scale Headspace’s position as the leading Mental Health Companion for employers, health plans, and benefits consultants. This is a senior individual contributor role with broad visibility and influence across Marketing, Commercial, Product, and Clinical teams. In this role, you’ll own how our B2B products are positioned, packaged, and brought to market—translating complex mental healthcare offerings into clear, compelling stories that resonate with buyers, decision-makers, and trusted advisors across the benefits ecosystem. You’ll play a critical role in shaping go-to-market strategy, guiding product direction through market insight, and ensuring Headspace shows up with a differentiated, category-defining narrative in the market. What you will do: Own B2B product positioning, messaging, and packaging across Headspace’s Mental Health Companion offerings, ensuring clear differentiation for employers, health plans, and benefits consultants Craft buyer- and influencer-centric storytelling that translates Headspace’s end-to-end mental healthcare model into compelling value propositions for employers, health plans, and benefits consultants Develop high-impact external assets (sales decks, consultant-facing materials, na