GoFundMe
Principal Product Marketing Manager, Nonprofits
San Francisco, CA
Role brief
What this role is asking for.
Want to help us help others? We’re hiring! GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010. GoFundMe is seeking a strategic, growth-obsessed Principal Product Marketing Manager to lead product marketing for our nonprofit growth initiatives. This role sits at the intersection of consumer and B2B — you'll be shaping how nonprofit organizations discover, adopt, and champion new platform features, while simultaneously influencing how those same features show up for the donors and supporters they rely on. You'll work closely with cross-functional partners across Product, Sales, Account Management, Customer Experience, Comms, Legal, and Data to bring new capabilities to market through structured early access programs, phased rollouts, and enablement built for real organizational adoption. You'll own the feedback loops, the iteration cycles, and the long-term narrative that earns nonprofit trust. This is a highly visible leadership role responsible for shaping our platform narrative, influencing product and business strategy, and elevating how we go to market across product-led and sales-led motions. You...
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