Senior Lifecycle/CRM Marketing Specialist

Forward Financing is a financial technology company based in Boston, Massachusetts with team members throughout the United States, Dominican Republic, and Canada. The company is on a mission to unlock the capital that fuels small businesses across America. Recognized as a Best Place to Work by Built In Boston and certified as a Great Place To Work®, Forward is investing in its employees, technology, and customer experience – with long-term success in mind every step of the way. We are looking for a Lifecycle/CRM Marketing Senior Specialist who wants to take real ownership of how Forward communicates with small businesses across their journey with us. You will be the engine behind our customer journeys that move entrepreneurs from their first touch with us to loyal customers that fund with us again and again. Working closely with the Digital Marketing Manager, you will be responsible for building automation that scales, designing systems that hold up under growth, and using AI to do the work of a much larger team. This role is for someone who genuinely loves the craft and thrives on building things that deliver impact and results — who follows HubSpot product updates closely, holds informed views on deliverability, and would rather build a better workflow than work around the existing one. In the role you will: - Journey Architecture & Execution: Develop, deploy, and manage com...