Senior Product Marketing Manager, Activations

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven. About the Role We are looking for a Senior Product Marketing Manager to join our Product Marketing team to own and grow Activations, Fivetran's Reverse ETL offering. This role is focused on helping customers understand, adopt, and realize value from Activations by translating product capabilities into compelling business outcomes. You'll develop use-case and persona-based narratives, lead go-to-market initiatives, support product launches, and partner across the organization to drive awareness, adoption, and growth. You'll work closely with Product, Sales, Sales Engineering, Demand Generation, ABM, Customer Success, and the broader Marketing team to ensure Activations is positioned effectively in the market and supported with the messaging, content, and programs needed to drive success. You'll engage personas spanning data engineers and architects to data and AI leaders, as well as line-of-business personas like RevOps leaders and Marketing Ops teams. This is a full-time position based out of our London offi