DailyPay
Senior Manager - Performance & Channel Marketing
NYC Headquarters
Role brief
What this role is asking for.
About Us: DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace. DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center. http://www.dailypay.com/press THE ROLE: We’re looking for a highly technical, analytical, and strategic Senior Manager of Performance & Channel Marketing to join our B2C marketing team. You will work closely with our current agency to be the "architect" and the "voice" of our marketing channel execution, strategy, and day to day operations. You will own DailyPay’s owned expansion channels, and paid media strategy, spanning paid social, search, B2C website, landing page, display, and programmatic, while understanding and working closely with the B2C Email lifecycle team (email, SMS, push) as supporting conversion tools. HOW YOU WILL MAKE AN IMPACT: - Own & Scale Strategy: Partner with our agency to launch and manage paid media across Meta, TikTok, Snapchat, Google...
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