Crunchyroll
Senior Growth Marketing Manager
London, England, United Kingdom
Role brief
What this role is asking for.
About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, itโs powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role As a Senior Growth Marketing Manager for Paid Media, you will oversee the strategic planning, execution, and optimization of multi-channel global performance marketing campaigns. These campaigns will specifically focus on the international growth of 3P channels. We are looking for a "hands-on-keyboard" expert with deep technical knowledge across these programmatic platforms. You will work on multiple ad hoc campaign initiatives ranging from Regional Marketing social media, direct partnership programmes, and more. You will be a key channel owner, driving user acquisition and brand awareness through creative testing, cross-departmental collaboration, and data-driven decision-making to meet our OKRs. Core Areas of Responsibility Operational Management & Execution Manage the end-to-end planning, reporting, and execution of regional paid media efforts across Roku, PSN, XBOX, YouTube PrimeTim...
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