Marketing Data Scientist

About the Role: The Marketing Data Scientist is a rigorous, intellectually curious problem solver embedded directly within the Marketing function for the GTM team. They own the science behind how we understand, attract, and grow our customers — building the models, measurement frameworks, and experiments that turn complex marketing data into decisions that move the business forward. They do not just report on what happened — they design the studies that tell us why and build the models that tell us what comes next. What You'll Do: Frame ambiguous marketing problems as well-scoped modeling and measurement challenges and own them end to end. Develop and own attribution models that accurately allocate marketing investment across channels and touchpoints. Build propensity, lead scoring, and churn models to prioritize where GTM teams should focus. Model the relationship between product engagement signals and downstream commercial outcomes — expansion, retention, and conversion. Design, execute, and interpret experiments (A/B, MVT, geo-based) with appropriate power analysis and statistical validity. Build and apply segmentation models and cohort analyses to uncover behavioral patterns, lifecycle trends, and funnel opportunities. Analyze organic search and AEO signals as modeling inputs to inform content strategy and improve discoverability. Partner with analytics engineers to product