Product and Funnel Optimisation Manager - CIS

As a Product & Funnel Optimisation Manager, you will own the optimisation of the local user journey across Binance products. You will work closely with Product, Engineering, CRM, Design, and Marketing teams to improve activation, conversion, retention, and overall user experience. You will be responsible for identifying funnel bottlenecks, launching experiments, configuring local product experiences, managing market-specific product content and localisation, and using data to drive continuous product improvements. This role requires a combination of analytical thinking, hands-on execution, and strong ownership. Responsibilities Own the local product experience across Binance products. Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels. Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools. Manage product localisation, translations, and language quality across all product touchpoints. Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights. Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance. Analyse product data and user behaviour to identify optimisation opportunities. Design and evaluate A/B tests together wit...