Sr. Director, Marketing Planning & Transformation

The Role We are seeking a visionary Sr. Director, Marketing Planning & Transformation who will work as a builder and directly report to the Chief Marketing Officer (CMO). This is a senior leadership role that blends integrated marketing strategy, marketing team operations excellence, and AI-powered execution at scale. You will lead the brand strategy and team and guide a transformation to an AI-first creative development. You will work across the marketing organization, building the operational and AI infrastructure that makes marketing faster, smarter, and more efficient. Key Responsibilities Integrated Marketing Strategy & Planning Lead annual and quarterly marketing planning processes to align marketing goals with corporate goals. Build and evolve cross-portfolio frameworks that connect brand, demand generation, campaigns, and launch strategies. In collaboration with RevOps define quarterly and annual goals, KPIs, and budgets that directly tie marketing efforts to pipeline creation, velocity, and revenue contribution. Define and manage the brand process. Marketing Team Operations & Technology Ownership Build and operationalize the strategic frameworks, tools, and processes that accelerate go-to-market performance. Design and optimize team communications, planning cadence and reporting. Collaborate with marketing operations on executive dashboards and forecasting models for m